About
From the highs and lows of the pop culture, I am constantly consuming fashion, art, music (and Bravo!) and I am continuously tracking the commonality between all these industries: strategic creative direction, a strong design perspective and a visual imprint that impacts the cultural zeitgeist. It’s more than an interest and a hobby, it’s an attraction to be at the forefront of culture-shifting, elevated aesthetics in all that I do.
With a career foundation in editorial design and art direction, I use this unique storytelling expertise and skill, and apply it to brand design, brand strategy and communications.
Turns out, being a 20-something in the New York magazine world was actually an intense boot camp in training the mind to craft, build and direct creative narratives and strategies in the best possible way, and approach design in a way that is super valuable to creative teams. After all, creative is the final, visualize strategy coming to life.
I’ve worked for some Iconic titles, brands and institutions:
Time Out New York
New York Magazine
People StyleWatch
TIME Magazine
StyleCaster
University of Michigan
Estée Lauder
